Welcome Email Sequence
Client: Monique Johnson
Monique builds beautiful websites for successful brick and mortar small businesses as well as online entrepreneurs. But she’s so much more than a web designer because her professional magic is helping businesses build their brand visually. She created a lead magnet called Better Your Brand, and included the most valuable questions she has her clients think about after their first meeting.
A welcome sequence for a web designer who guides clients in building a better brand.
Monique needed a sequence that showed people how she’s a collaborative partner in creating a strong brand identity. Each email ended with one question she asks in her first meeting with a new client. Then we introduced the reader to a recent client project where Moniques’ process and talent visually transformed the brand. So in a short series of five emails, the reader feels like they’ve experienced what it’s like to work with Monique.