Author Book Page, Email Sequence & Amazon Page

Client: Freeman Fung

Freeman was ready to establish himself as a coach and a thought leader with his travel memoir, Travel to Transform. He was leveraging a loyal community of Mindvalley coaches and people who followed his travels, so the voice and tone of his copy needed to sound like Freeman and show his personality. We set up a sneak peak first chapter and used his nurture sequence to layout for the reader his vision of a thriving global citizen.

Website Book Page with Lead Magnet

It starts with a strong headline to deliver Freeman’s message that Global citizenship is a mindset, an identity, and a new way of seeing the world.

Then highlighting his main testimonials and using their photos gives the page more of a personal touch. Pulling a short quote from the book lets the reader know exactly what they’re in for with Freeman as their guide in this adventure.

Nurture Sequence to connect with readers

Email is the still way to build strong relationships with readers, especially when you get to talk about travel and personal transformation.

It allows Freeman to share his travel and personal transformation tales while building his audience. I set up an automated three-email sequence delivering the first chapter lead magnet. In each one, I was able to share a lesson from the book and show his adventurous yet introspective personality.

Download Sequence

SEO Optimized Amazon Page

Travel memoirs are a competitive category on Amazon. Freeman’s Amazon page is optimized for search and his book appears in less daunting Amazon categories. The summary is written so the reader understands exactly how this book stands out from the crowd.