Author Landing Page & Email Sequence
Client: Jason Portnoy
Silicon Valley Porn Star sheds light on a crisis of masculinity in our modern world. Jason shares the story of his transformation from his addiction to sex, power, and success, to a life of chosen values and healed relationships. Because of the sensitive topic and some of the circles he moved in, he wanted an online presence that helped him promote his book outside the main social media channels.
Website Book Page with Lead Magnet
What began as a landing page turned into a six-page website.
Jason landed some high-profile podcasts so we decided to build out a website that highlighted his media coverage and set him up to write blog posts and emails.
I also leveraged some of his powerful testimonials by placing them strategically throughout the website.
Nurture sequence to build an email list from scratch
Building an email list was a focus for Jason to establish that direct connection with readers about such a sensitive topic.
We used the first chapter of the book as a lead magnet. And automated a three email sequence where each one closed with a question, to encourage readers to reply to Jason.
He’s received dozens of emails from his welcome sequence from readers telling him how much his book has changed their relationships and lives.
“What sets Jen apart is her holistic approach to building an author platform. Rather than focusing solely on the book itself, she saw the bigger picture of how my book fit into my larger brand positioning and business goals.
By taking time to really get to know me, she infused my personality into website content, emails and landing pages, which connected me to my audience in a very authentic and compelling way.”
- Jason Portnoy, Author and Venture Capitalist